made for all to experience winter
A premium snowshoe and snowsport brand with a focus on bringing premium designs to explorers of all levels from the backyard adventurer to the backcountry explorer.
As a product graphic designer, I was tasked with developing product graphics based on requests from the product design team.
Product Design
Throughout the off-season, the product design team presents new designs for the next Winter season. When designs are presented, a request for product graphics is given to our team of three designers.
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To work with the product team and present the best product design options for the coming winter season.
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When a new product has been built and is ready for the design team, a request is sent through with a 2-week window for all designers to present their best designs to a team of stakeholders. After all potential designs have been presented a single design is selected and revised based on stakeholder feedback. This process can go between 1 and 3 rounds of design reviews before the final file is built and sent off to factory.
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For the 2023-2024 winter season, a collection of 4 newly designed snowshoes will be introduced to the Yukon Charlie’s product line.
NEW
COLLECTION
2 new snowshoes will be released for the 2023-2024 winter season; the Squall and the Elite 1-Pull Spin
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Design a new inline snowshoe with an existing frame design and new binding. This design can have a maximum of two aluminum frame colors, 1 binding EVA color, and 3 deck ink colors.
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Design a new inline snowshoe with an existing frame design and new binding. This design can have a maximum of two aluminum frame colors, 1 binding EVA color, and 3 deck ink colors.
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After a series of 2 design reviews, the final product design selected was this marble design inspired by trending men’s snowboard apparel textures.
Designs presented by me
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Design a new direct-to-consumer inline snowshoe graphic for an upgraded existing inline product. This design can have one aluminum frame color and a maximum of 3 deck ink colors.
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Three graphic designers presented more than six design options for this snowshoe. The first design review resulted in two designs with requested revisions. This product design moved on to a second design review to evaluate the two modified directions, ultimately resulting in one design moving on to factory production.
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After a series of 2 design reviews, the final product design selected was this teal and gray graphic collage of line work and torn edges coming together to create a mountain range.
Designs presented by me
Final Design Sent to Factory