Made for all to experience winter
A premium snowshoe and snowsport brand with a focus on bringing premium designs to explorers of all levels from the backyard adventurer to the backcountry explorer.
As a brand designer, I was tasked with developing print and digital marketing narratives, and photoshoot coordination.
The Reveal
The freshly rebranded Yukon Charlie’s was revealed across social channels on December 15, 2021. The Instagram approach was a 9-square brand grid that displayed the brand’s new voice and aesthetic.
The Brand anthem
A fresh reveal of the new Yukon Charlie’s branding meant there
was an exciting need for fresh, well-thought-out content.
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Release an impactful series of videos clearly defining the Yukon Charlie’s brand voice.
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The marketing manager took the lead on the conception of Yukon Charlie’s week-long brand shoot. This shoot was for the purposes of both photography and videography. As the brand lead, I assisted in the writing of the brand anthem narration. This narration was presented to our videographers in addition to the mood boards and run-of-show prior to the shoot.
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A strong video, filmed and edited by Digital Peak Productions, that clearly defines Yukon Charlie’s brand voice.
The catalog
Yukon Charlie’s releases an annual catalog sharing not only the season’s new releases but also the brand voice. The most recently released catalog was the first since Yukon Charlie’s rebranding.
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Design a catalog that encapsulates the NEW Yukon Charlie’s - A premium brand that focuses on being Lighthearted, Iconic, emphasizes Family, and encourages Exploration.
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The marketing team all had a hand in the development of the catalog. The design team presented various layout options that were selected and perfected through a series of constructive team reviews. The copy was written by our Marketing Manager and Director of Marketing and was perfected through a series of team reviews and edits.
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A 32 page catalog that stands as the debuting piece for the newly rebranded Yukon Charlie’s.